Universomarketing.it - Digital marketing Sardegna

digital marketing

What is it about?

What is that? Digital marketing includes any promotional activity for a good or service on digital channels.

What is it for? A digital marketing strategy, therefore, is the study of a series of actions that serve to sponsor an activity through digital channels such as websites, social networks and search engines.

Why should I invest in it? A digital marketing strategy allows you to reach a large number of people at a much lower price than traditional marketing channels. The Internet, in fact, is part of the daily life of all of us: think about how many hours you spend between e-mails, social networks, website browsing, Google searches, mobile applications. All these elements work through a connection, and with a targeted strategy you can leverage this continuous exposure to show your product or service to thousands of people. Think, what is the first thing you do when looking for something? Yes, you open Google and type in what you need. And what happens to those who don’t appear on that list? They become invisible, and they lose every day potential customers who do not know about their existence and therefore cannot choose them!

Scroll down and find out what strategies we propose to our clients to stop being invisible!


The website: if it's done right, it works great!

A dedicated website is an indication of reliability and professionalism. Imagine you want to buy a product, search for it online and find that the producer doesn’t have a site – would you still buy that product?

From display sites to e-commerce, we develop solutions suitable for all the needs of companies and professionals.

Discover the packages starting from € 499 + VAT!

Digital marketing - Wow popup

Draw the attention of your users with a site that amazes them and immediately makes them think of you!

Digital marketing - Bersaglio con freccia

Clear, concise but comprehensive content: make it easy for your customers to find what they are looking for!

Digital marketing - Cronometro

How many times have you abandoned a site because it was too slow or heavy to load? We tell you: too many!

Digital marketing - Infografica cervello

The right message, in the right way, to the right customer: it’s a question of consistency!


Internal or external? Direct or indirect payment? And how much is it?!

Let’s find together the best solution for your needs. Ask for a customized quote!

internal e-commerce
Digital marketing - Carta di credito

Do you want to sell your products directly and all over the world? You are in the right place! We integrate the site with social networks to provide you with the best possible sales suite.

amazon & Co.
Digital marketing - Salvadanaio

Are you looking for an external marketplace on which to sell your products? We create an effective profile for you on Amazon, Etsy, eBay, AliBaba & co.

other solutions
Digital marketing - Negozio online

Would you like an alternative solution to classic channels? Are you worried about transactions on your site? Let’s look for a hybrid solution together to sell your products!

advertising​ campaigns

Google Adwords, Instagram, Facebook​

Have you ever noticed the advertising that appears on Google, YouTube, GMail, or the “sponsored” advertisements that appear on your social media feed?

An adv campaign set up by a professional can help you reach a targeted audience that has shown interest in a product or service similar to the one you sell.

Contact us to plan your strategy!

google adwords
Digital marketing - Word cloud

Do you know how Google search works and how you manage to appear on the first search page when a user searches for your product? How do you choose the right keywords for the service you offer? Ask us for advice!

Digital marketing - Facebook

Choose the most used social network in the world for your sales strategy: a worldwide audience just a click away. Define your Facebook campaign now!

Digital marketing - Instagram

The realm of influencers: Instagram is the perfect platform to reach a young, dynamic and attentive audience. Let’s create an IG campaign together!

direct e-mail marketing

Good old emails: a very powerful tool

This is the digital age: almost everyone now has at least one e-mail address, for work or personal communication.

For this reason DEM campaigns are one of the most effective tools to communicate new promotions to customers who already know you, or to make your service known to new potential contacts!

Are you looking for a campaign dedicated to professionals and not to the end customer? Our partners allow us to access very high profile databases, with thousands of professionals and prominent figures, both in Italy and in the rest of the world: travel agents, wedding planners, photographers, television and radio broadcasters, floral designers, yacht clubs , golf club … the solutions are endless!

Do you have an idea of who you want to reach, but don’t know how to do it? Contact us to find out how we can create a DEM campaign that suits your needs, creating a database of profiles selected for you!

brand identity

Define who you are

When we talk about brand identity we are talking about those distinctive elements that make a brand unique.

The logo, a mix of colors, a correctly set email signature, the business card, a recurring theme, a slogan, the letterhead, the social network profiles, a website that contains all the previously mentioned aspects: each of these elements it helps to create the identity of a brand, whether it refers to a product or a professional activity.

Not to mention the WhatsApp profile!

And now you will think: what does WhatsApp have to do with brand identity?

WhatsApp is often the first contact a customer has with a company, a kind of business card. For this reason, if set up correctly it helps us to provide valuable information to those who contact us in an innovative and professional way, as well as distinguish us from our competitors.

Let’s check together which elements to introduce or modify to make your brand identity solid and recognizable!

seo & copywriting

Smart writing for your site

The good functioning of a site depends on how easy it is, for search engines, to find it when a user types in keywords related to its content. For this reason, texts and contents must be written and arranged according to very precise logics that meet the complex algorithms of search engines: this optimization operation is called SEO (Search Engine Optimization).

Would you like to improve the ranking of your site? Do you want to change the content but are afraid of losing the positioning obtained? Contact us for SEO consultancy!

Make a request for a consultation:
the estimate is free!
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